RISE AND SHINE – UNFOLD YOUR LIGHT
BRENDEL eyewear, the brand from Eschenbach Eyewear, inspires women to unleash their inner radiance in fashion with its collection for Spring/Summer 2025. RISE AND SHINE is a colorful, shiny collection that ignites its sparkle in numerous sophisticated details. Feminine eyewear fashion – by women for women.
The new eyewear models provide a variety of opportunities to confidently and stylishly show off your inner glow in feminine, contrasting and sophisticated details through your choice of eyewear. Last but not least, the rich, warm color palette inspired by nature in combination with shimmering metal tones makes these models full of warmth and colorful joy.
COLLECTION: HIGH-CONTRAST RADIANCE, REFINED DETAILS
In spring and summer 2025, sunshine becomes the golden thread running through a collection of artistic and charismatic eyewear models. The detailed and elegant Concept Queens made of Eastman Acetate Renew present the new temple with embossed, shiny sun rays on a matt background. While the deep panto features a tasteful metal inlay, the feminine cat-eye shines from the inside out with fine, laser-cut rays. Gentle Shine is the name of the two narrow metal takedowns – the classic panto and the modern square highlight the warm shine of light gold, rose gold and gun shiny with a contrast of matt and shiny. With Linear Flow, four models demonstrate how to stand out elegantly and full of color. While the two acetate models feature the highlight color in a fine laminated line, the panto and deep square made of stainless steel rely on a raised bezel as a striking color moment. What they all have in common is the harmonious continuation of the color line on the temples. Simply Freedom offers a variety of colors in three basic models made of fine-edged acetate. In textured, monochrome and transparent color variations, the nuances come to life on the oversized soft square, the small, striking panto and the feminine square with keyhole bridge. The Feminine Artwork concept focuses on a charming, three-dimensional detail on the narrow temple. The deep square, large, feminine disc and panto as a Nylor version in stainless steel feature color gradients and shimmering contrasts. Eye-catcher: the soft matt front surprises with high-gloss metal tones on the back. And the Soft Metallics also rely on the soft sheen of classic, matt metal fronts – surprisingly combined with a narrow single-colored or marbled acetate temple.
LANGUAGE OF FORM AND MATERIAL WORLD
An abundance of eyewear designs demonstrates how self-confident glow can take on a delicate or voluminous, reduced or detailed form. The two Concept Queens realize sunny radiance in different ways: while the deep, feminine Panto with its metal inlay adds the luminous icing on the cake, the Cat-Eye has the rays lasered directly into the transparent acetate. Narrower metal models such as the classic Panto and the modern Karree, as well as the four models of the Linear Flow concept, rely on colored lamination or lacquer application to emphasize the specific shape in color. Minimalist yet artistic, stainless steel catches the eye as a deep square, large, feminine disc and Nylor panto in the Feminine Artwork models: and a narrow temple makes a grand entrance thanks to its three-dimensional pattern. Fine- rimmed acetate shows its versatility as an oversized soft square, small striking panto or feminine square. A soft octagon and the small panto with a deep rim profile, on the other hand, are metal models with acetate on the temples. However, it is not only in their combination that the two material favorites unfold their charm: Elaborate embossing, laser processing, lacquer applications, matt and glossy effects show how richly nuanced each of the materials is in its own right. Above all, the new temple with the embossed sun rays and its matt and shiny motif shows how the Spring/Summer 2025 collection translates inner radiance into eyewear design.
COLOUR TRENDS
The warm tones of radiant sunshine and the numerous variations of lively and rich natural tones provide the color palette for a sun- drenched collection that makes its grand entrance in spring/summer. Lush and relaxed shades such as dark berry, raspberry, caramel, marsala and blurry wine red are complemented by earthy dark green and sage. Cool additions: light blue, petrol and gray. The nature- inspired colors play an important role not only as the main protagonists, but also as matt counterparts to metallic light gold, silver and rose gold – a dialogue of contrasts in which both color worlds can showcase their respective qualities. The stainless steel and acetate materials showcase the respective colors individually: for example as opaque or transparent acetate, matt lacquer application, color- contrasting trim, in a structured, monochrome or transparent realization or as a color gradient. And last but not least, the combination of matt front and shiny back sets the scene for RISE AND SHINE as a sophisticated surprise.
BRAND HISTORY
BRENDEL eyewear is fashion for the face from women for women – inspired through the creations of well-known fashion designers, stylists and make-up artists. Founded in 1901 and since 2002 the power brand of Eschenbach Optics, the brand combines current trends of international women’s fashion with the tradition of an established German manufacturer of glasses. Material, finish and design fulfil the highest demands in aesthetics and wearing comfort here. BRENDEL eyewear unites the diversity of feminine forms of expression in high- quality models. From serious and business-like to feminine and playful to emphatically sophisticated – BRENDEL glasses are constantly an apt accessory for the whole individual personality of their fashion-oriented wearer.
ABOUT ESCHENBACH OPTIK
Eschenbach Optik combines zeitgeist with reliable quality and inspired design – as reflected in its eight strong brands and the four Red Dot Awards it has won in the last two years. Among the top 10 manufacturers worldwide, the German eyewear company has focused on vision and innovation since 1913. It has built its reputation as a competent and dependable partner based on service, expansion and progress. Eschenbach Optik continues to develop and move forward with a successful mix of innovation and tradition.