OWN YOUR DIFFERENCE – FEMININITY FOLLOWS NO IDEAL
For Spring/Summer 2024, BRENDEL eyewear presents a collection that encourages women to live out their own style instead of orienting
themselves on ideal images. With OWN YOUR DIFFERENCE uniqueness becomes a statement – and every woman becomes her own
ideal of femininity. For femininity is not a question of age, figure, hairstyle or look. The mission of BRENDEL eyewear is to see every woman
in her uniqueness and to offer every woman glasses that underline her own style. The OWN YOUR DIFFERENCE collection, made by
women for women, celebrates a woman in her uniqueness: whether young or mature, sporty or elegant, casual or classy, feminine or
tomboyish.
The current models appreciate just these differences as expressions of femininity: with glasses that quote absolute classics and enact retro
reminiscence or are coolly modernistic. In extra narrow, modern fine-edged metal fronts where minimalism becomes a statement, but also
in deep angular squares, feminine curves and soft acetate models with fine facets. Fashion is a stylistic tool with which every woman can
be true to herself – without ideal standards or role models but rather in all her own features.
HIGHLIGHT 2024: BE SPECIAL – BE YOUR OWN STYLE ICON!
With OWN YOUR DIFFERENCE BRENDEL eyewear encourages us to experience and demonstrate our different attributes as strengths.
Broad or narrow, sporty or elegant, sophisticated or natural and at any age – the new models offer wearable and special models for every
look. With unusual models such as the cat eye, voluminous or particularly simple models, the brand from the house of Eschenbach Optics
has created a diversity that sets on differences instead of uniformity. Representatives of the look are very different women who are all, no
matter how they differ, at home in the world of BRENDEL eyewear.
OWN YOUR DIFFERENCE COLLECTION – FROM RETRO-REMINISCENCE TO A HEART ICON
Differences become the programme. Both the bold highlights, one oval and oversized, the other deep and angular, focus on self-
confidence and courage of style. Diversity also comes up trumps in the colouring: soft monochrome or two-layered colours, exciting
gradient colours, opaque and monochrome accents or a metallic play of colours fill DIFFERENCES with a life of tones. And many other
details also give each model its unique quality – whether Colourful Selflove, Delicate Retros or Confident Womanhood: softly curved,
elegant stainless steel temples, a coloured groove on the upper line or fine faceting – each special feature makes the difference. Iconic:
a delicate, lasered small heart pattern adorns the inner temple sides of several models, reminding wearers to love themselves. And not
least, the comfortable integrated spring hinge elevates the collection to fashionable enjoyment.
FORM LANGUAGE AND MATERIAL WORLD
Celebrate differences instead of hiding them – individuality becomes glasses in the fulness of a diverse form language. Also sustainable:
for this reason, the material of Eastman Acetate Renew plays the main role this time too with the highlight models. But not only that:
diversity is also written in capital letters with the materials. Stainless steel and thin-edged metal fronts, although low in material, are
impressively bold as a feminine oversized form and angular square, or with an excitingly emphasized upper line. There is also a Nylor
variant amongst the relaxed basic models. Stainless steel also comes into action as a gently curved temple. Impressive acetate models,
for example as a soft square with light cat-eye appeal, deep panto or large square, also make the most of the material with the colours,
and have variants in laminated, matt, transparent opaque, or with a gradient. Show what makes you different from the others!
SPOTLIGHT ON COLOUR
What could demonstrate diversity and differences better than a broad colour palette? Gradient colours and solo colours, in matt and
shiny portrayals, monochrome, transparent, milky or opaque – fashionable expressions and individual portrayals succeed easily thanks to
the new colours. Differences in theme tones become colour gradients, for example brown-navy green marbled with blue or raspberry or
olive green. Rich and luxurious chocolate brown and midnight blue, Bordeaux, wine red, mocha and matt berry are impressive. Reticence
is achieved with milky forest green, transparent taupe, in plum or warm grey. Green shows itself in variations from emerald to fir and
eucalyptus. Metallic models make their very own impression thanks to matt colouring in raspberry, or petrol – whilst metallic colours set
accents on the temples.
DECISION FOR SUSTAINABILITY – EASTMAN ACETATE RENEW
In the new collection, too, sustainable Eastman Acetate Renew is the material of choice for the prominent highlight models. OWN YOUR
DIFFERENCE thus also stands for the decision to make difference in the subject of sustainability. Eastman Acetate Renew combines two
sustainable components with a classic softener for perfect look & feel and design. BRENDEL eyewear’s objective is to think responsibility
for man and environment to the end, even with the theme of fashion. Customers can recognise the corresponding models in the OWN
YOUR DIFFERENCE collection by the Eschenbach green logo. Using Eastman Acetate Renew is only one step of many that Eschenbach
Optics is taking along the path to an increasingly sustainable future, in line with the motto “As sustainable as possible”.
BRAND HISTORY
BRENDEL eyewear is fashion for the face by women for women – inspired by the creations of internationally famous fashion designers,
stylists and make-up artists. Founded in 1901 and Eschenbach Optics’ power brand since 2002, the brand combines current trends of
international women’s fashion with the tradition of an established German manufacturer of glasses. Material, model and design meet the
highest demands here in terms of aesthetics and wearing comfort. BRENDEL eyewear unites the variety of feminine forms of expression in
high-quality models. From serious-functional to femininely playful and emphatically sophisticated – BRENDEL glasses are always an
infallible accessory for the individual personality of its fashion-oriented wearer.
ABOUT ESCHENBACH OPTIK
Eight eyewear brands with a strong character and numerous Red Dot Awards over the last three years are proof of this: Eschenbach Optik
combines zeitgeist with reliable quality and inspired design. As one of the world’s leading suppliers of eyewear, visual aids and leisure
optics, the company has been focusing on improving people’s quality and enjoyment of life through optical products since 1913.
Eschenbach offers products with the best possible combination of design and function, at the most innovative state of the art and in this
way sets standards in the optical industry.