DARE TO BE BOLD – THE AESTHETICS OF SELF-CONFIDENCE
With DARE TO BE BOLD the new 2023 BRENDEL eyewear collection celebrates the aesthetics of self-confidence with the courage to use eye-catching shapes, self-confident colour contrasts, feminine curves and geometric forms. BRENDEL eyewear is aimed at fashion-conscious wearers – whether elegant and sophisticated or trend-oriented. With DARE TO BE BOLD, women will discover a lively collection which boldly and sensually celebrates femininity in all its fashionable diversity. The focus is on a soft overall image with clear fashion statements flashing out confidently.
CELEBRATING FEMININITY JUBILANTLY
Being a woman has many facets – showing them boldly and celebrating them in all their variations is the determining theme in the spring and summer of 2023. Be unique and show your individuality: the courage to embrace feminine diversity. Present and self-confident; at the same time soft, sensual and stylistically playful are the models that as perfect, unerring accessories of unique femininity lift their wearer into the deserved limelight. For its campaign, BRENDEL eyewear has chosen a location that could not be more diverse and lively.
DARE TO BE BOLD – COURAGE FOR THE DIVERSITY OF FEMININE EXPRESSION
BRENDEL eyewear awakes the joy of fashionable self-confession with its models for spring and summer in 2023: glasses become an accessory of style boldness – through them the wearer sets an example in form and colour of self-confidence, radiant joy or relaxed straightforwardness.
FORM LANGUAGE AND MATERIAL WORLD
A striking form language, but always keeping an eye on current trends: the new models celebrate a game of geometry and roundness; they offer a catchy statement model with supersized shapes in addition to soft and feminine variants, expressive square forms and classic pantos. Between all these: a lot of freedom to invent oneself fashionably and express one’s own personality. The eye-catching details of the new collection also underline the fashion courage of their wearer: in attached fashionable cheeks, with present wide or deliberately narrow temples, elegantly laminated or with a cool matt finish, with striking marbled acetate temples and contrasting colours on the temple inner side. With regard to material, the renowned German brand relies on sustainable BIOTATE®, thin-rimmed stainless steel, high-quality acetate, Nylor models and high-precision milled stainless steel fronts. Increased wearing comfort is then just a matter of form thanks to softly rounded edges and integrated spring hinges.
SPOTLIGHT ON COLOUR
Bright and bold colours tell the story of a brilliant summer. The BOLD in the collection’s name stands for a colour range which awakens the senses in its clear tonality and individually underlines the style of its wearer. Rich blue and radiant orange, elegant Havana and brown tones with contrasts in navy, transparent light grey in conjunction with berry colours, gradient colours and accents at the temple junction, cheek or inner side – rich natural tones constantly set the stage for intensive, bold contrasts. For a look that makes its wearer blossom. Individuality does not just live from bold tones, however, but also from the commitment to one’s own style: irrespective of whether this should be lived in in opaque or translucent, strong or delicate, marbled or monochrome tones.
Finally with the colour updates, BRENDEL eyewear clothes its flattering basic models with harmonious shapes forms in lively and elegant colours. In this way one’s favourite frames become a tool in the game of fashion.
BRAND HISTORY
BRENDEL eyewear is fashion for the face by women for women – inspired by the creations of internationally famous fashion designers, stylists and make-up artists. Founded in 1901 and Eschenbach Optics’ power brand since 2002, the brand combines current trends of international women’s fashion with the tradition of an established German manufacturer of glasses. Material, model and design meet the highest demands here in terms of aesthetics and wearing comfort. BRENDEL eyewear unites the variety of feminine forms of expression in high-quality models. From serious-functional to femininely playful and emphatically sophisticated – BRENDEL glasses are always an infallible accessory for the individual personality of its fashion-oriented wearer.
ABOUT ESCHENBACH OPTIK
Eschenbach Optik combines zeitgeist with reliable quality and inspired design – as reflected in its nine strong brands and the four Red Dot Awards it has won in the last two years. Among the top 10 manufacturers worldwide, the German eyewear company has focused on vision and innovation since 1913. It has built its reputation as a competent and dependable partner based on service, expansion and progress. Eschenbach Optik continues to develop and move forward with a successful mix of innovation and tradition.